Welcome to Tosh Beauty

Small Brand. Big Hair Goals.

At Tosh Beauty, we believe healthy hair begins with consistency, nourishment, and the right products. What started as a personal journey to overcome hair challenges has grown into a trusted haircare brand dedicated to helping women achieve stronger, healthier, and more manageable hair.

Our products are carefully formulated with ingredients known to support scalp health, moisture retention, strength, and length retention. Whether you're experiencing dryness, breakage, thinning edges, or simply looking to maintain healthy hair, Tosh Beauty is here to support your journey every step of the way.

Meet The Founder

Joshanna Evans

Tosh Beauty was born from a personal journey of restoring dry, damaged hair back to health. After struggling with breakage, dryness, and unhealthy hair routines, I became passionate about creating nourishing products that help women feel confident in their natural hair again. Every formula is designed to hydrate, strengthen, and bring hair back to life naturally.

— Joshanna Evans
Our Products

Haircare That Delivers Results

From scalp-nourishing oils to moisture-rich treatments, every Tosh Beauty product is crafted to help reduce breakage, improve moisture retention, and support stronger, healthier-looking hair. Our goal is simple: help you achieve the healthy hair you've always wanted.

Learn More

From A Personal Hair Journey To A Trusted Haircare Brand

Tosh Beauty began in 2015 when founder Joshanna Evans started sharing her personal hair journey. After struggling with dryness, breakage, and inconsistent results, she created her first product with just $50 and shared it on Facebook. The response was immediate, and women began asking to purchase it.

What started as one product quickly grew into a brand dedicated to helping women achieve healthier, stronger, more moisturized hair through consistency, education, and quality haircare.

One product. $50. A movement built on moisture and love.

Our Journey

2015
Tosh Beauty begins with a personal hair journey
2015
Created first product with $50 shared on Facebook
2016-2019
Built growing community of women focused on healthier hair
2020-2022
Hosted multiple Hair Growth Challenges
400+ Women educated and supported
Today
Continuing to create moisture-focused products

Our Mission & Vision

Our Mission

Helping women build healthier hair through hydration, education, and consistency.

To become a trusted haircare brand known for empowering women to care for their crowns with confidence.

Ready To Start Your Healthy Hair Journey?

Discover the products women trust to support moisture retention, softness, strength, and healthier-looking hair.

Shop The Collection
Our Story

From Personal Struggle To A Trusted Haircare Brand

Tosh Beauty began in 2015 when founder Joshanna Evans started sharing her personal healthy hair journey. After struggling with dryness, breakage, and inconsistent results, she became committed to learning what truly helped hair thrive.

What began as a personal mission quickly grew into something bigger. Joshanna created her first product with just $50 and shared it on Facebook. The response was immediate. Soon after, Tosh Beauty launched its first website and the first collection completely sold out in just 2 days.

As demand continued to grow, Tosh Beauty hosted 4 successful pop-up shops, each selling out completely. Today, Tosh Beauty continues helping women build confidence through hydration, scalp wellness, moisture retention, and healthy hair habits.

What began as a personal mission quickly grew into something bigger.

Our Impact

2015

Founded

1000+

Women Supported

4

Sold-Out Pop-Up Shops

Multiple

Successful Hair Growth Challenges

400+

Healthy Hair Journeys Inspired

Why Women Choose Tosh Beauty

Healthy Scalp First

Healthy hair starts at the scalp. Our formulas support scalp wellness and long-term hair health.

Moisture Retention Matters

Our products are designed to hydrate, soften, and help reduce breakage.

Built By Experience

Every formula is inspired by real hair challenges and years of experience helping women achieve healthier hair.